Will Technology Replace Real Estate Agents?

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We are incredibly excited to announce the launch of our new video series, Real Estate Innovators! Each episode we highlight one of the top minds in the industry as they discuss the implications of the rapidly changing landscape of residential real estate — and the ramifications that new technology will have for real estate professionals.

HouseCanary takes pride in helping industry players meet real estate’s shifting landscape head on. Real Estate Innovators is another avenue we use to explore the industry solutions that new technologies provide, and to make sure real estate professionals are aware of all the ways new innovations can add value to their business.

This week, we check in with Matt Fuller, President of the San Francisco Association of REALTORS®, as he details why he has gotten over his distrust of new real estate technology and learned to embrace the power that new innovations from companies like HouseCanary are bringing to the field.

It’s true that new technology has immense potential for disrupting an industry, often leading to unemployment for the hard-working professionals that inhabited the field. With the advent of digital housing catalogs and the proliferation of consumer tools for purchasing homes, many working in real estate have worried that their fate would be no different.

But, as Matt explains, this may not be the case.

“Every year there’s a new thing that is going to fundamentally take every real estate agent out of real estate, and I’ve really enjoyed watching agents on the leading edge get comfortable with technology and realize that technology is here. It’s not going anywhere, but it’s also not replacing us — it’s going to be a partner.”

Watch the full video for additional insights! 

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Renee leads content strategy and development for HouseCanary with a specific focus on helping real estate professionals do more with data and analytics. She is an entrepreneur and business advisor with deep expertise in video and content marketing. Renee has been featured in the B2B Marketing Leaders podcast, the book Startup Patterns, and the online magazine Startup Savant. Prior to HouseCanary, Renee was the Global Director of Digital Marketing Solutions at Brightcove, the leading online video platform and solution for media companies and digital marketers.